BACKGROUND In May 2012, Gap launched its summer “Be Your Own T” campaign to showcase three distinct categories of the brand’s new t-shirt collection -- the Now Tees, Essential Tees and G Tees -- plus t-shirt inspired styles in the form of dresses, skirts and rompers. “Be Your Own T” expresses the qualities that make each one of us unique through the lens of a ‘T,‘” said Seth Farbman, Gap’s Global Chief Marketing Officer. “Just as we did with

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