To deliver on objectives, strategicabm recommended a 1-2-few ABM programme that initiated and developed deeper relationships with senior marketers and data/CRM leaders in automotive. The key to the campaign’s eectiveness and speed at which it delivered results, would be the introduction of the Cyance buyer intent platform to identify and target the accounts who were in an active buying window around Acxiom’s solutions. THE CYANCE DIFFERENCE The purpose of Cyance buyer intent insights are not only to identify the right accounts who are looking to buy, but to target and engage them with relevant messaging and content aligned to their needs. Acxiom is a marketing technology and data services company that he

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