This SugarCRM Customer Case Study details how Marine Instruments, a global leader in marine electronic equipment, transformed its operations. Previously, Marine Instruments struggled with poor customer data management, relying on siloed information and isolated spreadsheets. This hindered their customer service team's ability to categorize and resolve requests efficiently, and prevented sales from having a complete customer view. By implementing SugarCRM, Marine Instruments optimized its customer service and after-sales division, gaining real-time tracking and the ability to monitor open cases. The sales team now accesses comprehensive customer information, enabling a proactive approach and turning support cases into business opportunities. The solution significantly improved team coordina

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