A unique product launched by Tribe Hummus consisting of a single portion of hummus and pita chips help consumers eat healthier on-the-go
A unique product launched by Tribe Hummus consisting of a single portion of hummus and pita chips help consumers eat healthier on-the-go
1 PagesTM MESSAGE TARGET: STRATEGY CASE STUDY # KEYWORDS: TRIBE HUMMUS TO-GO PACKAGE 507 Tribe Hummus was looking for a new way to approach their new product: a smaller serving of hummus packaged with a bag of chips to make mobile snacking easy. Convenience packaging is important for on-the-go consumers, and Tribe was inspired to innovate in this space. When it came to choosing packaging, Tribe wanted shelf presence as well as a natural f
