Customized easy reclose feature for leading snack brand that meets their production requirements and the needs of on-the-go consumers
Customized easy reclose feature for leading snack brand that meets their production requirements and the needs of on-the-go consumers
1 PagesTM MESSAGE TARGET: STRATEGY CASE STUDY # KEYWORDS: PEPPERIDGE FARM ® BAKED NATURALS ® 508 Pepperidge Farm first introduced Baked Naturals Cracker Chips in 2010 with a quad-seal stand-up bag produced by Sonoco. After consumers expressed the need for a reclosable package, Pepperidge Farm and Sonoco began working on a new package for the popular snack. The companies took an existing Sonoco innovation, SealTab reclose technology, and cu
