A Sweet Experience Connects Lacta Chocolates and Love About • A tradition of handwritten love notes on the paper wrappers of Lacta chocolates had come to an end when the brand switched to plastic packaging. • The brand needed a new way to keep chocolate and love together. Challenge • Make the connection between Lacta and love for a new generation. • Make it matter, with a campaign that would reach younger consumers online. Solution • Ogi

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