Case Study
Lir Chocolates
CHALLENGE Lir Chocolate is a premium chocolate manufacturer that specialises in seasonal gifts and is a leading supplier of handmade Easter eggs. The company’s factory and headquarters is located in Navan, County Meath, where it employs over 300 people. Exports have helped the company grow spectacularly in the last 10 years, which means sales and marketing people spend a lot of time travelling across Northern Europe, Asia, Australia and the US. Many are in senior management roles and need to be contactable at all times. But Lir’s communication challenges were not just around mobility. The seasonal gift business in particular is all about just-in-time manufacturing, where hand decorated chocolates are made to order. Always being available to demanding retail customers was