Case Study
An IT Leader Becomes A Better Closer
An IT Leader Becomes a Better Closer About • CDW is a leading provider of IT solutions and products. Their tagline sums up the company’s position: “People Who Get IT.” Challenge • CDW’s sales force was in a state of information overload, but lacking in the content they needed to support customer conversations. • Information needed to be organized, up to date and centrally located. • Sales enablement had grown organically. It had no stra