Holiday-themed seasonal designs were needed for the brand’s Fully Cooked Bacon items.
Holiday-themed seasonal designs were needed for the brand’s Fully Cooked Bacon items.
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kraft Heinz | Oscar Mayer Bacon – Holiday Themed Packaging Design 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Marketplace Research Label Design Line Extension Packaging Production A Gift of Delicious! Challenge Oscar Mayer, maker of hot dogs, lunchmeats and bacon, is a billion-dollar brand owned by Kraft Heinz. A ubiquitous song, as well as the legendary Wienermobile illustrates the strength and heritage of the brand. The company wanted to create seasonal, holiday- themed packaging for its Fully Cooked Bacon line. Think Create distinct holiday-themed graphics that differentiate the package on shelf. R
