A SOFTWARE ANALYTICS COMPANY DOUBLES LANDING PAGE CONVERSIONS V.i. Labs acquired Trackerbird Software Analytics in the spring of 2016 and decided it was in their best interest to not keep either legacy brand intact going forward. V.i. Labs felt that their existing style guidelines weren't enabling them to put their best foot forward when representing the brand across their marketing channels. Simply put, people weren't entirely sure what V.i. Labs actually did. And it was the hope that a brand refresh and a full website redesign would raise awareness with folks outside of the independent software niche they primarily existed in. 52 Increase in Site Traffic 100 Increase in Conversions 50 Decrease in Cost per Lead Location: Waltham, Massachusetts Founded: 2006 Employees: 51-200 Industry: Com

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