Case Study

A Smarter Approach Leads to Happier Customers

A Smarter Approach Leads to Happier Customers

Pages 1 Pages

A Logitech Success Story: A Smarter Approach Leads to Happier Customers “When we modeled lifetime customer value, we discovered that a delighted customer who acts as a promoter is worth far more than the cost of handling that call. ” - Logitech Vice President of Customer Care Logitech’s customer experience breakthrough came after a long, hard look at how the technology manufacturer’s global success had not translated into a positive buyer e

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