CUSTOMER BRIEF A smarter approach to fundraising JMP ® Pro helps the Charlotte Rescue Mission ‘boost’ contributions Bootstrap forests and boosted trees may sound like terms you’d expect to hear in an environment-focused nonprofit. But in fact, they refer to statistical algorithms in JMP Pro software that have become everyday tools for the Charlotte (NC) Rescue Mission’s fundraising efforts. Mass Marketing Manager Tim Troutman uses these features to build predictive models for direct- mail campaigns, the bread and butter of the organization’s fund- raising efforts. Bootstrap forests and boosted trees allow JMP users to safeguard against making pre- dictions that are overly optimistic or skewed by the specific data used. Predictive models are more likely to generalize well.

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