Case Study

Media Disruption Leads to Customer Satisfaction, Sales Improvement improved Exceeded increased

Media Disruption Leads to Customer Satisfaction, Sales Improvement improved Exceeded increased

Pages 1 Pages

Business Transformation: Media Disruption Leads to Customer Satisfaction, Sales Improvement The thirst for news and information has never been stronger, with many consumers now “always on” and accessible via pervasive Internet access and smart devices. However, such digital disruption has taken a financial toll on the media industry. The traditional newspaper business model can’t sustain, as classifieds revenue and ad sales move to new com

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