One of the nation’s largest not-for-profit health plans, with a 75-year history and 4,300 employees, sought to boost employee engagement by personalizing benefits delivery. While they already offered strong benefits, leadership wanted employees as committed to their own health as to members’ well-being. They partnered with Businessolver to implement a simple, accessible platform with decision support tools, reinforced by targeted enrollment communications. The result was record enrollment, more employees actively reviewing options, and a significant rise in voluntary benefits participation, including doubled enrollment in supplemental coverage, leading to higher engagement and satisfaction.

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