True Manufacturing, a 75-year-old family-owned refrigeration company with over 2,000 employees, faced immense HR challenges during the pandemic, from safety protocols to benefits communication. Seeking a seamless solution, they partnered with Businessolver to simplify and modernize enrollment. Using Benefitsolver and its AI assistant Sofia, enrollment became more engaging, employee questions decreased, and engagement rose by 30% even in a passive cycle. Sofia handled 82% of chats across clients, saving True’s HR team significant time, especially after hours. Employees praised the system’s simplicity, and True now plans to expand its use with text notifications for broader engagement.

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