A Powerful Platform + Global Collaboration = Results At Scale For Multinational Retail Brand
A Powerful Platform + Global Collaboration = Results At Scale For Multinational Retail Brand
1 Pagesmediamath.com ©2016 MediaMath, Inc. A Powerful Platform + Global Collaboration = Results At Scale For Multinational Retail Brand Challenges & Goals A multinational retail corporation wanted to improve its marketing ROI and commit more advertising spend to its campaigns without seeing a drop in performance. In the initial testing phase of MediaMath’s TerminalOne Operating System, the client shared 10 percent of their audience to run activity across display and Facebook. Expansion wasn’t possible before the client was seeing scale potential, better ROI than with other partners/DSPs and maximised audience reach. Solution In August, MediaMath’s Client Success Organisation (CSO), including the Programmatic Strategy & Optimisation (PSO), Platform Solutions and OPEN Supply teams, shifted en
