helix.mediamath.com ©2016 MediaMath, Inc. CLIENT: A multi-billion dollar global home furnishing retailer CASE STUDY CAMPAIGN OBJECTIVE: The client wanted to run a pure prospecting campaign with the objective of increasing ROAS from online sales of Furniture and Upholstery. What We Did • We leveraged Helix in multiple ways: • Prospecting models • Vertical, sub-vertical, product, and behavioral Segments (Furniture, Mid-Affluent Buyers, etc). • Layered Helix audiences on contextual channels to find the right users in the right context RESULTS 2 ROI was 468% greater on modeled strategies than non- modeled strategies. CPA was 82% lower on Helix strategies than non-modeled strategies. CPMs on modeled strategies were double the CPMs of non- modeled strategies. T

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