A market research technology company came to AcuityAds seeking to build brand awareness and traffic to its product sites.
A market research technology company came to AcuityAds seeking to build brand awareness and traffic to its product sites.
1 PagesThis campaign was an amazing success, resulting in the following: APPROACH BUSINESS SERVICES CASE STUDY The overall CTR achieved was 0.53%, eight times the average display ad industry benchmark for CTR in the service provider industry.* 8x acuityads.com A market research technology company came to AcuityAds seeking to build brand awareness and traffic to its product sites. An important lever for success of this B2B program was the use of third party data for targeting. 9,020,353 impressions were delivered nationally in the USA. 9 MILLION + RESULTS GOALS The highest performing location was in Los Angeles where an incredible CTR of 2.25% was achieved. 2.25 % *(0.06%, US Digital Display Ad Benchmarks: CTR, by Industry, eMarketer, Sep 2016). CONTEXTUAL TARGETING A contextual targ
