Case Study
One of the world’s leading B2B software solution companies
CLIENT VALUE EXAMPLE B2B COMPANY After just twelve months, the company’s satisfaction scores jumped from 64 to 77 on the American Customer Satisfaction Index (ACSI), representing a massive one year gain. This 13-point jump in satisfaction contributed to a 4% increase in revenue, representing a significant return-on-investment for a company with over a billion dollars in annual revenue. CHALLENGE One of the world’s leading B2B software solution companies had experienced a worrisome dip in sales and customer satisfaction amid a rapidly shifting IT market landscape. To continue to compete effectively, the company needed to take action to increase customer retention and expand its share of wallet. SOLUTION Taking full advantage of the scientific accuracy of CFI Group’s access to the Ameri