wns Solution Analytics Industry Travel and Leisure A Leading Online Travel Agency Increases Revenues by 16 Percent with Actionable Analyticswns Industry: Travel and Leisure | 02 Abstract One of the largest online travel agencies observed a dip in its revenues and market share on account of its overt focus on the online channel and lack of a robust offline strategy. WNS identified the offline channel as an additional revenue stream and leveraged its analytics capabilities to increase the client's offline revenues by 16 percent. Customer segmentation and efficient resource allocation enabled the client to enhance sales conversion rate to 21 percent. The Client The Challenge The WNS Solution The client, one of the largest online travel agencies in the world, provides travel prod

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