Case Study

A leading bank was not satisfied with the results of its digital endeavors, requiring a global push to foster the transformation

A leading bank was not satisfied with the results of its digital endeavors, requiring a global push to foster the transformation

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A leading bank was not satisfied with the results of its digital endeavors, requiring a global push to foster the transformation Challenge The bank, positioned as a leader in America, faces a strong growth of digitalization in the region. As such, the bank must take advantage of its leading position, aiming to lead digitalization and become the recognized leader in the region. However, the bank’s leadership was not satisfied with the results from spurring its efforts in acquisition through digital channels, making its customers’ lives easier with simpler interactions, new digital engagement services and product offerings, and seeking operational efficiencies derived from digitalization. Approach Arthur D. Little started by analyzing the current situation in terms of capacities and projec

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