104% Improvement In Navigation - Multivariate testing to identify which of the new navigation elements should be incorporate into the site
104% Improvement In Navigation - Multivariate testing to identify which of the new navigation elements should be incorporate into the site
7 Pages104% IMPROVEMENT IN NAVIGATION Multivariate testing to identify which of the new navigation elements should be incorporate into the site CASE STUDYNational Geographic Channel National Geographic Channel features documentaries with factual content involving nature, science, culture and history. Global TV Channel 160 million viewers Broadcast across 143 countries Over 25 multilingual websitesThe challenge User-friendly navigation on the home page National Geographic Channel were redesigning their websites, and eager to ensure that the new home page was easy to navigate so that visitors could find information on their favourite shows more easily. New website Specifically, they wanted to find out if the new designs would promote more user-friendly navigation on Natgeotv.com and whether
