A GUIDE FOR RIGHTS OWNERS TO MONETIZE THEIR CONTENT WHITE PAPERCopyright © 2021 Veritone, Inc. All rights reserved. 2 With the world moving into lockdowns last year, media companies across industries and segments had to adapt. Many were not prepared for this disruption, which initially created a slowdown in content production across verticals—but this slowdown was only temporary. Despite the unprecedented events of last year, digital content consumption has actually doubled since the start of the pandemic. The average time spent consuming content went from just a little more than 3 hours a day to 7 hours, with more people spending time on social media and video platforms. In response to this massive opportunity, companies across the board turned to past content to compensate

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