A financial institution was not getting a good ROI on traditional marketing and needed an alternative way to acquire new customers
A financial institution was not getting a good ROI on traditional marketing and needed an alternative way to acquire new customers
1 PagesCHALLENGES 1. Facing a down economy, customer acquisition had decreased and churn had increased. Traditional marketing wasn’t producing results. 2. Competitors had strong referral programs that were most likely a factor contributing to churn rate. 3. Customer engagement was low as the company was not socially connected to its customer base. SOLUTION The company utilized the Amplifinity platform to create an incentive-based referral program
