An energy provider in a deregulated market wanted to expand their footprint
An energy provider in a deregulated market wanted to expand their footprint
1 PagesCHALLENGES 1. In a deregulated market, the need to be competitive and maintain or grow their customer base was critical to company success. 2. They make customers extremely happy once a year when they give money back when they underuse energy relative to their payment. They wanted a way to capitalize on the customer happiness. 3. Referrals were already naturally conveyed to the sales center when someone was signing up for service. They n
