WWW.CRITICALEYE.COM In the Pop-up Board case study below, Criticaleye was able to bring together a carefully selected group of experts to share stories and experiences of the issues the host company was facing. A leading UK energy supplier (corporate division) • A desire to shift from a commodities to a solutions provider in the B2B energy marketplace • A need to establish and build upon relationships with decision-makers in the c-suite • A desire to refine its B2B pitch and demonstrate impact to potential customers • The need to build a deeper understanding of its customers and their buying cycles • Better use of data to segment and analyse customer base • Advice on targeting the c-suite, the time this will take and what approach will be most effective • An opportunity

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