A Custom Video Experience Personalization powers more views for Hallmark Channel’s most popular content The Hallmark Channel is the leading destination for quality family entertainment, reaching 89 million homes in the US. Seeking to carry that success online,the company aimed to increase video engagement and maximize pre-roll ad revenue across its site. To achieve this, Hallmark used personalization and machine-learning optimization to customize the video experience for each user, cross-promote content, and nudge user tune-in to top rated shows. As a result, Hallmark substantially increased video views and tune-ins across devices. “Dynamic Yield is the perfect tool to help us maximize the value of our vast video library. We can now automatically serve the most relevant vide

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