evalueserve.com Case Study Customer Acquisition Telecommunications Company A comprehensive cross-sell model is a key part of increasing market share. Matching the right cross-sell products to existing and prospective customers requires rigorous analysis of the available data. Client A global provider of managed communications services Industry Telecommunications Business Challenge Assess existing and prospective customers and increase market share through a comprehensive cross-sell strategy Evalueserve Solution By applying progressive customer analytics to the customer KPI data, we identified customer segments. This segmentation was correlated with product purchase propensity, allowing clear identification of cross-sell opportunities for existing and p

Join for free to read