Case Study

A better, more efficient way to recruit the right students

A better, more efficient way to recruit the right students

Pages 3 Pages

Seeking a modern solution Southeast Arkansas College (SEARK) is a community college located in Pine Bluff, Arkansas. It offers two-year associate degrees, with an enrollment of nearly 3,000 students and 132 faculty and staff. The institution’s programs and services include technical career education, workforce development, university transfer education, general education, adult education, continuing education, and community services After experiencing a consistent decrease in enrollment, SEARK examined its recruitment and enrollment practices to identify areas for improvement. Additionally, the institution had noticed a change in the average age of its applicants, with a drop from age 29 to age 25. SEARK was interested in more effectively targeting this younger demographic.

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