A B2B software company wanted to leverage their happy customer base to generate new business
A B2B software company wanted to leverage their happy customer base to generate new business
1 PagesCHALLENGES 1. The existing program had an advocate-facing website, but it was insufficient. It consisted of a login and a simple ledger of transactions. It did not offer any value-added functionality. 2. The existing program did not get consistent engagement from advocates. People would refer once and then never again. 3. The business had no way within the program to prompt an outpouring during key periods of time in the year. SOLUTIONS Am
