CASE STUDY Madison Reed Increases Subscription Rate by 45% With Iterable +With Madison Reed’s online subscription service, consumers can achieve salon-quality hair coloring at home— conveniently, confidently, and economically. In addition to aggressively growing its online business, this relatively young company is opening physical locations called Color Bars to give customers the option of obtaining hair-coloring products and services in person. According to Julia Papane, Email Marketing Specialist, understanding and responding to customers’ hair coloring needs and preferences is key to building lasting relationships that drive company growth and ultimate customer lifetime value. Until 2016, however, the marketing team didn’t have an effective way to create highly personaliz

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