8 Must-Have Workflows for Every Marketing Team2 Let’s talk workflows Workflows are designed to get your customer from A to B, depending on your brand’s goals. A, for example, could be an email click and B could be a purchase. By building workflows through Iterable, you can trigger specific events to happen based on how a customer has interacted, and is interacting, with your brand. With a well-designed workflow, customers won’t be left thinking, “okay, what now?” There’s always a clear next step automatically presented to the customer in a way that makes the most sense for that individual. And, because customers are directed to different workflows based on their unique actions, Iterable workflows are, by nature, personalized. Personalization improves the overall customer experie

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