Story & Challenge Groupon is a deal-based website that features discounted gift certificates usable at local or national companies. As a young, growing company, Groupon was looking for a dynamic platform to internally connect its globally diverse employee base. Groupon needed a platform for all global employees to more effectively collaborate and share information, all while keeping the same type of fun, passionate culture that embodies Groupon’s employee community. The objectives associated with this internal deployment included everything from improving employee engagement, creating an integrated global corporate directory, improving the effectiveness of internal corporate communications, creating a central location for content to be stored, and fostering collaboration for key business

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