Story & ChallengeSince 1924, Milwaukee Electric Tool has been helping professional tradesmen get the job done better, faster, and with less headache. From the legendary SAWZALL reciprocating saws to their cutting edge line of FUEL drills, the iconic Milwaukee red has powered it’s way into the most demanding job sites around. You’d never guess the toughest breed of tradesmen would care what their tool manufacturer had to say online. Neither did Milwaukee. The previous Milwaukee Tool website experience was a complex online catalog that new customers found a bit overwhelming and dated. Strategy & Solution 7Summits helped Milwaukee remodel this experience to allow pros to browse and discover products on their terms; application, product system, and trade sections to showcase all the best produ

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