650% DECREASE IN CPL B2B lead generation through LinkedIn advertising CASE STUDYMarketing agency B2B focused digital marketing agency Established in 2010, multilingual digital marketing agency offering online advertising, SEO and Google Analytics support for their clients. Location London based, running campaigns across the globe Objective Lead generation Target audience International brands, healthcare & B2B Target audience Marketing managers, marketing directors, digital marketing managers, etc.The challenge Generate leads in a highly competitive industry In the past few years, exhibitions were the main source of new leads. Due to the cost of each exhibition, CPL (cost-per-lead) was always quite high varying from £62-£250. High CPL In the last few months they’ve seen an alarming d

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