39% engagement rate Colon Cancer awareness through Facebook advertising CASE STUDYMedtronic Global leader in medical technology, services and solutions Medtronic was founded in 1949 and it’s currently the world’s largest medical device company. They have different divisions incl. diabetes, neuromodulation, cardiovascular, etc. Disease Colon cancer Objective Awareness of the colon cancer, it’s symptoms and treatment options Target audience Patients, family members & carers Location UK, Spain, Germany, Poland, Italy, France & South AfricaThe challenge Generate awareness of Colon Cancer & its treatment Medtronic wanted to support Colon Cancer awareness month with paid campaigns to increase awareness of the disease, its symptoms and available treatment options. Colon Cancer awareness Me

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