360 Profit Masters SUCCESS STORY Challenges 360 typically works with customers to broaden their thinking from a narrow focus on IT products to a more strategic methodology for adopting technology that can transform their business model. Hasty’s approach is less focused on direct selling than helping clients find new ways to engage with their market. 360 needed more effective methods for reaching out to C-level executives at target firms, generating interest and beginning substantive conversations. Solution To help its clients meet their business goals, 360 partners with a global provider of open source technology platforms, and recently began using that vendor’s web-based partner marketing portal, which is a crucial component of ZINFI’s industry-leading channel marketing automation

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