Creative campaign targeted at audience interests gives Mobily’s 5G offering the edge
Creative campaign targeted at audience interests gives Mobily’s 5G offering the edge
2 PagesLinkedIn Case Study Creative campaign targeted at audience interests gives Mobily’s 5G offering the edge The solution: Using audience interests as a targeting filter to grow awareness With two-thirds of Saudi Arabia’s population under the age of 35, the power of the country’s youth market cannot be overlooked. Historically, Mobily had targeted its previous LinkedIn campaigns by filters such as age and job title. However, given the wide-ranging appeal of 5G, it decided to take LinkedIn’s advice and target based solely on interests. Mobily also chose to adopt a full funnel approach, kicking off the campaign with an awareness phase grounded in engaging content. During this phase, Mobily ran a series of high-octane videos on LinkedIn that showcased its 5G technology in action.
