Case Study

2.5X Higher Click-To-Open Rate With Personalized Content

2.5X Higher Click-To-Open Rate With Personalized Content

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2.5x Higher Click-to-Open Rate for users receiving personalized content compared to users receiving popular content. CHOW www.chow.com CHOW is the smartest food site on the Web, featuring entertaining videos; original stories; tested recipes; and in-depth discussions about cooking, restaurants, and more on their Chowhound boards. Millions of visitors consuming millions of pageviews a month cements chow.com as a leader in the food conte

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