Follow Branch CASE STUDY Checkout 51 uses deep linking in ads to drive a 93% click-to-open rate Checkout 51, a leading rebate app that offers users great deals and cashback rewards for their grocery shopping, needed to increase re-engagement and conversion among app users. Checkout 51 was already using paid advertising to attempt to re-engage app users, but without contextual deep links, anyone who clicked on a Checkout 51 advertisement was sent to the App Store. This led to a subpar new user experience, and isolated app installation from pre-install context. Using Branch’s Universal Ads to deep link users directly to desired in- app content, Checkout 51’s click-to-open rate grew from 50% to 93%, and its conversion rate grew by 10% among users who engaged with deep linked rem

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