How Music for Life Launched a Personalized Video campaign in Just Over Two Weeks, Reaching a 79% Click-to-Open Rate Music for Life is a nonprofit organization that operates an after school music and mentoring program for at-risk and underserved populations. Each year, during the week prior to Christmas, Music for Life hosts The Warmest Week where they raise money to support over 1,000 charities. 2016 marked the 10th edition of The Warmest Week, and Music for Life collected over $8 million in donations with the help of their project volunteers. How do you properly thank a dedicated group of people for volunteering their time and resources to a charity that personally affects so many lives? That was the question raised by Music for Life when they sought out an individualized, emoti

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