Case Study

PRINTING THE FUTURE

PRINTING THE FUTURE

Pages 5 Pages

PRINTING THE FUTURE PRINT SERVICE PROVIDERS (PSPs) BUILD STRONGER CUSTOMER CONNECTIONS Printing the Future | 2 Due to these opportunities, some businesses are finding considerable value in outsourcing elements of their customer communications strategy through Print Service Providers (PSPs). As the number of communication channels increases, so does the complexity associated with delivering communications. Many organizations are struggling to keep up. Traditional mid-and high-volume production mailers across a variety of verticals produce communications in-house, but physical mail volumes are on the decline. As a result, many businesses are forming strong partnerships with PSPs in an effort to address the growing complexity of multi-channel customer engagement. By doing so, the

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