120% uplift with test drive exit intent notifications on car detail pages Baris Yuceokur Digital Marketing Supervisor Being able to deliver personalized content during the pre-purchase process was crucial for Peugeot. That’s where Insider took place. With their advanced technology, we were able to improve our efficiency and effectiveness of digital marketing efforts and enhanced customer experience.European automotive manufacturer, PSA Group, Peugeot is one of the biggest and oldest automotive companies in the world. The PSA Group sold 3 million vehicles in 2016. Innovation, design, and brand reputation lies behind Peugeot’s success and they distinguish the company among its competitors. Additionally, its strategy based on innovation, design and technology provide high

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