10% increase in repeat purchase rate since installing LoyaltyLion Astrid & Miyu Case StudyAstrid & Miyu is a young London based contemporary British jewellery brand, which embraces class and edge. Their ecommerce store is on the Magento platform. Challenge Before LoyaltyLion, Astrid & Miyu used the rewards & loyalty extension that comes integrated with Magento. They wanted to change because they found the inbuilt Magento loyalty software to be “very complicated and not at all user friendly” and more significantly, it had “a negative reaction from [their] customers, with many unable to use the Magento program.” Astrid & Miyu had a clear understanding of their requirements. They wanted a loyalty program that was extremely easy and straightforward for their customers that incl

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