Digital transformation has been used as a term and as a headline so many times, that it is in danger of being worn out. Nevertheless, the digital transformation is real and astonishing–in the last decade we have seen new digital business models be born and entire industries be shaken and re-shaped due to digitally native newcomers. Moreover, we have seen digital services become part of the revenue models of each and every industry and enterprise and we can see the beginning of a full merger between physical and digital product. The workplace has however, to a large extent remained unchanged.

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