The European automotive industry is rapidly evolving, with electric vehicles (EVs) expected to dominate by 2030. However, EV adoption varies significantly across local markets, making a micromarket approach crucial for success. For instance, in the UK, 40% of battery electric vehicle (BEV) sales will come from just 10 districts. Similarly, in Germany, regions with similar demographics show stark differences in BEV sales. Automotive players must leverage micromarket insights to optimize strategies, enhance service networks, and tailor offerings to local demands for competitive advantage​.

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