Whitepaper A global study on the role of Customer Identity and UX. Why your customers aren’t convertingHow to protect your organization from Identity-based attacks 1 Contents 2 Executive summary 3 Methodology 3 Introduction 3 Key takeaways 10 Security and great UX can coexist: Here’s how Whitepaper2 2 How to protect your organization from Identity-based attacks Whitepaper Executive summary A polished user experience (UX) is the foundation for every sustainable, profitable digital business. Chief Marketing Officers (CMOs) and Chief Digital Officers (CDOs) know that streamlined digital experiences directly translate to revenue. Clunky navigation and long page load times aren’t purely technical issues. They drive user attrition and reduce the likelihood of a successful conversion.

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