KPMG's white paper highlights how cloud has evolved from a disruptor to a business essential, with firms now investing nearly half of their IT budgets in it. However, many struggle to realize full value due to unclear strategies, rising costs, and rapid GenAI advancements. The paper stresses starting with functional transformation, setting cost accountability through FinOps, and leveraging synergies between GenAI and cloud. GenAI enhances automation, data handling, and cybersecurity but also introduces challenges like data privacy, bias, and regulatory risks. Success depends on tailored strategies and readiness across technology, leadership, and operations.

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