In the white paper, 'Unlock Actionable Insights with a Modern Data Strategy on AWS,' Rackspace Technology highlights the increasing complexity and volume of big data, doubling every two years. The document explains how a modern data strategy on AWS helps organizations extract actionable meaning from vast datasets, revealing patterns, trends, and associations for smarter decision-making. It discusses overcoming challenges like data volume, velocity, and variety to deliver value. For instance, a global product company successfully migrated its conventional data infrastructure to AWS, building a data lake that integrated diverse sources. This enabled them to ingest high-rate raw messages, enriching them to deliver high-value data in Amazon Redshift for reporting, significantly improving their

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