Rackspace Technology's E-book, "Building a Modern Data Estate on AWS for Media," explores how media organizations can transform into data-driven entities. It addresses common modernization challenges like ever-increasing data volumes, unstructured data, and integrating AI/ML in the evolving media landscape. The guide emphasizes adopting cloud-native development, serverless data platforms, data lakes, and DataOps processes to enhance audience insights and tailor content. By focusing on automation and collaborative data management, organizations can accelerate innovation and maintain competitiveness in 2024, preparing their data for generative AI and optimizing operations with Rackspace's hybrid multicloud expertise.

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